Marketing Talk – What is content, no really, what is it?



EPISODE 10 — A ruckus chat of marketing, rants, technical difficulties, and everything in between — were we then come full circle and end up discussing the merits of quality vs. quantity in content — think Zen and the Art of Motorcycle maintenance plus two crazy people, one of whom has never read that book. As always, there’s more to discover, like references and links in the show notes. Enjoy!


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Here we’ve collected a list of mentions, resources, and other stuff discussed in this episode:
Zen and the Art of Motorcycle Maintenance
Lord Hobo — Angelica Beer
Content is King
Amazon CEO: Focus on customer is key
Stats on User Experience from InvisionApp – take special note of #13 — YEP
A Brief History of User Experience
Puff Daddy’s ‘It’s All About the Benjamin’s (original version)


And if you’re interested, check out some of our blogs on the subject of ‘content’:
Modern Marketing (Rant): What’s NOT Working and How You Can Be Heard
Chasing Millennials: Why Value-Based Digital Marketing is Key
Tell Me A Story — The Power Of Content Marketing


A parting thought:
As marketers, we should be changing the mantra from always be closing to always be helping. — Jonathan Lister

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