What is the first thing you do when you need some information? You “Google it”, right?
Now, more than ever, your customers lean heavily on the web when researching for their next product/solution/answer, rendering traditional marketing efforts like direct mail, radio, tv, and print ads less effective. Fortunately, we can help you attract and convert prospective customers in the most cost-effective way possible, Inbound Marketing.
What exactly do we mean by lead generation? We help adventure brands attract higher quality website traffic, convert that traffic into prospective customers, and nurture those prospective customers into successful sales, advocates, and fans. That’s lead generation that works. Ready for a tip?
What is Inbound Marketing?
Inbound marketing is an approach focused on attracting customers through valuable content and custom tailored interactions that are relevant and helpful — not interruptive.
We connect you with consumers through authenticity and value vs. forcing unwanted interruptions.
Unlike interruptive marketing, inbound doesn’t need to fight for audience attention. By creating content designed to address the challenges and needs of your ideal audience, inbound marketing attracts qualified leads and builds trust and credibility for your brand.
Inbound Marketing allows us to focus on engaging the people who are most likely to become your next success story.
more leads per month are generated by companies that blog vs those that don’t.
of users never scroll past the first page of search results.
of business decision makers favor getting brand information via an article series vs ads.
Inbound Marketing yields 3X more leads per dollar than traditional methods.
Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted.
I didn’t bait the hook with strawberries and cream. Rather, I dangled a worm or a grasshopper in front of the fish and said, Wouldn’t you like to have that?
Why not use the same common sense when fishing for people?
— Dale Carnegie
“Our first venture into content marketing was a huge success due to the extensive knowledge and creativity that MassMonopoly brought to the table. They guided us through the process, and we were able to reach an audience that we could not reach through other methods of marketing. MassMonopoly helped us elevate our game, and it has translated into more awareness and interest in our university.”
Janet Garcia, Westfield State University
Executive Director of Marketing & Communications
“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.”
— HubSpot CEO, Brian Halligan
Marketing People Love
By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to potential your audience, not interruptive. Now that’s marketing people can love.
Without great content, inbound wouldn't exist. Content fuels the Inbound Methodology. By consistently creating the right content, you'll effectively attract your ideal visitors, convert them into leads, and close them as customers and fans.
Content can't be found if it's not in the right place, and the right place is where your ideal customer is spending time. Custom content distribution deepens the context of your content.
Timing is everything. Inbound empowers customers to engage when they are ready - having already established a relationship with your business. Providing content at exactly the right time fosters trust and makes your marketing and sales approach relevant and helpful.
It's About Trust
In a period of disruption, hundreds of options and limited attention, trust becomes even more significant to address issues of reliability, and value. In our multi-screen, media-saturated world, customers gravitate towards brands they can trust for value, quality and ideal experience.
It’s never too early to build that trust, all it takes is a willingness to become trusted.
Let's make you more social, because being human is good business.
Take a moment to tell us about yourself, your business and your needs. We’ll get right to work!