EPISODE 05 — Getting people to kick the tires is key to converting new fans and customers. They’ve come, they’ve demo’ed and you’ve made personal, human connections through good old fashioned conversation. Then everyone goes home. Now what? Adam and Micky explore the question: Is there a way to use digital to extend the connections? And brainstorm ideas on how to build on those already meaningful experiences. As always, there’s more to discover, like references and links in the show notes. Enjoy!
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