Why A Digital Strategy Audit?
A fresh and experienced perspective can give you the needed insight that may be overlooked by others in your organization and can help uncover valuable opportunities you may be missing. We know your company is complex with an established digital presence across many platforms over many years, and all these efforts probably started at different times, with different people running them, producing different end-games…and some of these issues:
- Assess the current digital assets and ways your audience engage and access your brand online.
- Review target audiences and consider persona identification.
- Review existing digital marketing assets against personas (UX / UI / Messaging).
- Audit log files/Google Analytics, and any other available user data that may help determine the most frequently
accessed information, user behavior and design successes / failures.
- Survey the competitive landscape: Conduct an analysis of peer websites and social properties, reviewing their content, design, engagement, positioning and compare with modern day best practices.
- Define the role social media plays in connecting you with your audience, and define opportunities for further engagement.
- Deliver the recommendations and action items in our Strategic Brief outlining short and long-term marketing and business objectives.
The Need to Stay Industry-Relevant
If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch! That’s where we come in. Our veteran team of strategists has seen a thing or two will uncover opportunities you may be missing.
Better Industry Storytellers
While your marketing team may be working really hard to promote your product offering, digital marketing agencies are made up of experienced professionals that can provide tangible value in defining and spreading your brand’s appeal across leading industry players.
Digital doesn’t have enough people/budget
That means an Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.
You’re wasting money and time through duplication
Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.
You’re not optimizing
Every company with a website will have analytics, but many senior managers don’t ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects such as search marketing, site user experience, email and social media marketing.
This is where we thrive.
One of the greatest challenges facing executives is understanding the behavior or the impact of the new digital-savvy customer.
Yet, only 54% have completely mapped out the customer journey. This means that many companies are trying to initiate change without truely understanding the landscape.
How beneficial would it be to be able to take a pulse of your business’s marketing and sales department? To be able to step back and look at your industry, your brand, and your business from a high-level down to a granular scope?
Overall a strategic audit helps both small-business and large-business owners, marketers, and decision-makers, assess whether internal processes move the needle toward their strategic goals. Performing a digital audit could give crucial insight, and positively influence the success of your business by taking into account the many rapid changes that make an impact.
And no space moves faster than the digital space.
Inbound Marketing allows businesses to focus on engaging the prospects who are most likely to become their next success stories.
more leads per month are generated by companies that blog vs those that don’t.
of users never scroll past the first page of search results.
of business decision makers favor getting brand information via an article series vs ads.
Inbound Marketing yields 3X more leads per dollar than traditional methods.
Marketing People Love
By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to potential your audience, not interruptive. Now that’s marketing people can love.
Without great content, inbound wouldn't exist. Content fuels the Inbound Methodology. By consistently creating the right content, you'll effectively attract your ideal visitors, convert them into leads, and close them as customers and fans.
Content can't be found if it's not in the right place, and the right place is where your ideal customer is spending time. Custom content distribution deepens the context of your content.
Timing is everything. Inbound empowers customers to engage when they are ready - having already established a relationship with your business. Providing content at exactly the right time fosters trust and makes your marketing and sales approach relevant and helpful.
It's About Trust
In a period of disruption, hundreds of options and limited attention, trust becomes even more significant to address issues of reliability, and value. In our multi-screen, media-saturated world, customers gravitate towards brands they can trust for value, quality and ideal experience.
It’s never too early to build that trust, all it takes is a willingness to become trusted.
Let's make you more social, because being human is good business.
Take a moment to tell us about yourself, your business and your needs. We’ll get right to work!
Where We’re Reviewing
|Website UI / UX||How easy/difficult is it for a user to get what they need from your website?|
|Website search performance||How easy/difficult is it for people to find you?|
|Outward messaging review||How effectively are you communicating your value?|
|Competitive review||What are you up against?|
|Conversion points||How effective is your website at triggering user action?|
|Google Analytics historical data||Notable trends or issues|
|Persona review||Are you targeting the right people? Does it match with actual site visitors?|
|Social properties||How effectively are you communicating your value & engaging with users?|
|What don’t we see?||What’s missing that would help you move towards your goals?|