What is the first thing you do when you need some information? You “Google it”, right?
Now, more than ever, prospective students and their parents lean heavily on the web when researching college options, rendering traditional marketing efforts like direct mail, radio, tv, and print ads less effective. Fortunately, we can help marketing and admission staff attract and convert prospective students in the most cost-effective way possible, Inbound Marketing.
We help educational institutions attract higher quality traffic, convert that website traffic into prospective students, and nurture those prospective students into successful applicants.
What is Inbound Marketing?
Inbound marketing is an approach focused on attracting students through valuable content and custom tailored interactions that are relevant and helpful — not interruptive.
The best way to turn strangers into students and promoters of your business.
Unlike interruptive marketing, inbound does not need to fight for potential audience attention. By creating content designed to address the challenges and needs of your ideal audience, inbound marketing attracts qualified students and builds trust and credibility for your brand.
Inbound Marketing allows institutions to focus on directly engaging the prospects who are most likely to become their next success stories.
of eduction seekers will first visit a school’s website at least two weeks – and often two months – before taking action.
of all prospective students use social media to research higher education institutions.
of students research higher learning institutions online.
“Our first venture into content marketing was a huge success due to the extensive knowledge and creativity that MassMonopoly brought to the table. They guided us through the process, and we were able to reach an audience that we could not reach through other methods of marketing. MassMonopoly helped us elevate our game, and it has translated into more awareness and interest in our university.”
Janet Garcia, Westfield State University
Executive Director of Marketing & Communications
The key is to engage potential students in the right mindsets, on the right channels, and to enable them to experience all the great things your school has to offer.
— Think With Google, Jennifer Howard
Marketing People Love
By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to potential students, not interruptive. Now that’s marketing people can love.
Without great content, inbound wouldn't exist. Content fuels the Inbound Methodology. By consistently creating the right content, you'll effectively attract your ideal visitors, convert them into leads, and close them as students.
Content can't be found if it's not in the right place, and the right place is where your ideal student is spending time. Custom content distribution deepens the context of your content.
Timing is everything. Inbound empowers students to apply when they are ready - having already established a relationship with your school. Providing content at exactly the right time fosters trust and makes your marketing and sales approach relevant and helpful.
It's About Trust
In a period of disruption and uncertainty, trust becomes even more significant to address issues of safety, reliability, and value. In our multi-screen, media-saturated world, students gravitate towards schools where they can see themselves making a difference, a place where they can get involved and embark on a life altering experience.
It’s never too early to build that trust, all it takes is a willingness to become trusted.
Let's make you more social, because being human is good business.
Take a moment to tell us about yourself, your school and your needs, we can’t wait to hear from you.