It’s not B2C or B2B.
It’s always B2H*.
*Human. It’s always a human.
We operate on the truth, transparency, and performance. Given the nature of this industry, there are no specific tools or practices we utilize as a “norm”. Right now we’re using platforms like Facebook, Instagram, Twitter, LinkedIn, HubSpot, AdWords, and engaging in Inbound, influencer outreach, content, interactive video, SEM, SEO, display, re-targeting, re-marketing and putting to work some sweet psychographic profiling.
The ways we get after it, or report on it, can all change tomorrow. We focus on engaging the consumer, your consumer, through the most effective methods they’re using at the time and we report on what matters to your business. Trends and technology change, but businesses will always need to sell things to humans. We figure out how to do that effectively.
Shouting from the mountain top got you down?
SURVIVING THE FUTURE
Download your free guide to getting results in a climate of disruption and change, and maybe you can improve your chances of surviving the new digital marketing age.
*Scary roving horde of zombies not included.
BRAND SMARTER. BUILD SMARTER. GROW SMARTER
Your business isn’t “off the shelf” and your marketing can’t be either. Every business is different, behind every set of doors are different goals, different missions and a whole bunch of interesting personalities coming together to make your business unique. That’s why we start all projects – big and small – with a strategic review. We work with you to understand the goals and objectives of your firm and we tailor the right solution to achieve those goals.
Brands have evolved; branding has too. Slapping logos on buildings and products no longer gets the job done. To grow your brand you need to connect with your consumers. They need to feel your brand, understand your brand and connect with your brand — Give them a reason to weave you into their lives. We’ll introduce you.
Once you have it, maintaining that connection becomes very important at all your touch points. Nothing tells consumers you don’t care like a bad customer experience. Whether a website, blog, app, interactive experience, video or a trade show – you need to optimize each interaction with your customers to give them what they want. We’ll help you evolve.
Consumers have changed — you yourself have changed. The broken marketing methods of blanket ad buys, paid email lists, and flashy messaging telling consumers what to think are dead. Modern marketing focuses on creating quality content and experiences that pull people toward your company, aligning your brand with your customer’s interests, you naturally attract consumers that you can convert, close, and interact with over time. We’ll help you connect.
The marketing engine to drive results and amplify your digital presence is only half the equation.
Creative thinking and engaging experiences make up the whole of a winning strategy. It won’t matter that you have a blog, and it’s hooked up to generate leads if the quality of the blog content doesn’t provide value. It won’t matter if your website is built to trigger amazing calls to action, and generate leads, if no one takes the time to be engaged, and click.
We won’t just help you market your business to the world, we help weave you into your customer’s story.
What stories to tell, how to tell them, and how to engage an audience in unexpected ways takes out of the box thinking, and creative awareness, applied to just the right set of solutions to achieve success for your business. It takes the art of storytelling, and a unique perspective to see through what everyone else is doing and find a new path. We are brave, bold and thoughtful. We can help you uncover a variety of creative solutions you haven’t even thought about yet.
It’s your story. We just want to help you tell it.
By aligning your content with your customer’s interests, you build trust and earn permission to market to people more likely to convert into leads, close into customers, and delight to the point where they become ambassadors for your brand.
MARKETING HAS CHANGED
Since 2006, inbound marketing has been the most effective marketing method for amplifying business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Consumers have changed as has effective marketing. Cold calling, generic email blasts and interruptive ads are dinosaurs. We help you attract leads to your product or service by publishing and promoting valuable or entertaining content in the channels where your customers spend time.
The web, and the consumers who use it, are getting increasingly mobile every day. Over 50% of consumer based web activity already happens on a mobile device. Is your business ready for mobile?
VIDEO & INTERACTIVE
Video is arguably the most impactful marketing vehicle today. Landing pages using video can increase conversions by as much as 80%. Video also dramatically increases time spent on your website (88%) and the likelihood that the visitor will end up buying something (64%). Now when we make the experience interactive? Fuggedaboutit…
SEARCH MARKETING (SEO / SEM)
“If we build it, they will come…” Right? WRONG! The web is a very big place, getting bigger every day in fact, and there are steps you can take to ensure your website stands out from the crowd, or even better, make sure the crowd can find it!
The single most effective way to engage your customer is through great content. Content that adds value to their day, makes them better at their job, helps them get healthier, whatever your brand promise; we help you deliver content that solidifies you as a trusted resource in your customers eye.
Social goes sooo much deeper than cat photos nowadays. There’s your strategy, the content, advertising, media buying, customer service, daily management and much more. If you want to lighten the burden on your already overworks marketing department, let’s get social.
Ever held a conversation with someone who had nothing interesting to say? Of course you have! Don’t be that someone! Content is more important than ever – it defines your relationship with your customers and shapes your brand. You’re either a thought leader, enabling and positively influencing their lives… or you’re not.
Video is not only here to stay, it’s preferred by pretty much everyone. Video is immersive, it’s emotive, and it compels people to feel. Why let your customers read something if it’s better said? Why settle for passive introductions when you can look them in the eye? Let’s fire up the cameras and bring your business to life.
Analytics – the treasure maps of marketing. Follow a good one and you’ll find riches… but a bad map? Devastating. Are your efforts working or not? What needs to be optimized? Where should you double down? Meaningful, insightful analytics will tell you all this and more – if you’re just staring at a bunch of numbers you may as well be lost at sea.
What’s next for your business? How will you get there? Is your team ready? We can help; as interim marketing leadership and build you an efficient, effective, internal marketing machine. You focus on the future and we’ll make sure you’re positioned to get there. Your next leap will not be accidental, and it won’t be born of luck. Now is the time to be strategic.